I am a digital marketing and web-focused student with a strong interest in branding, content strategy, and user experience. This website is created as part of my coursework to introduce myself and my skills.
I enjoy creating clear, user-friendly digital content and webpages. My academic interests include brand storytelling, consumer behaviour, and improving digital experiences through structure and clarity. I aim to develop practical and strategic skills that are relevant to modern digital marketing.
Writing clear, audience-focused content that aligns with brand tone and purpose.
Building simple, structured webpages with a focus on usability and readability.
Understanding basic analytics and using insights to improve digital performance.
Developed a short-form content idea using psychological principles and audience insight.
Re-structured page content to improve clarity, layout, and calls to action.
Created a simple performance overview with recommendations for future optimisation.